Loyalty Program Strategy & Design
Audit & Competitive Benchmarking
Gain a clear picture of your current loyalty program and how it stacks up against industry leaders. We identify strengths, gaps, and growth opportunities - backed by trend analysis tailored strategic recommendations.
Customer Segmentation & Journey Mapping
Understand your customers and their loyalty journey. We build actionable segments and pinpoint key touch-points to enhance engagement and reduce friction.
Program Architecture Design
Develop a detailed blueprint for your loyalty program - from earning rules to reward structure. We ensure a seamless, scalable experience that drives value for your brand and your customers.
Value Proposition Management
Craft a compelling, data-driven value proposition that resonates with your audience and drives ROI. We help define benefits and reward strategies aligned with your brand and customer motivations to achieve your business goals.
Loyalty Platform & Vendor Management
Navigate loyalty platform selection and implementation with confidence. We handle everything from RFP creation to vendor oversight - ensuring the right fit for your strategy today and tomorrow.
Unlock value through trusted payments partnerships
We combine strategic consulting with a vetted network of best-in-class partners. These connections have helped leading brands unlock millions in value through smarter payments, protection, and platform strategies.
Credit Card and Payments Strategy & Optimization
Credit Card Payment Strategy & Optimization
Design and optimize private label, co-brand, or bank card programs that drive customer engagement and incremental spend. We assess cardholder value, partner economics, underwriting / lending, marketing, store operations, tech capabilities, and customer care.
Credit Card Launch, Relaunch and Conversion
Provide hands-on consulting support for credit card program launches, relaunches, and conversions - helping brands strategically design, optimize, and execute successful programs from end to end.
Vendor RFP and Partnership Management
Lead RFPs and vendor evaluations across payment and financing partners. Our agnostic approach ensures alignment with your goals—whether launching a new product or renegotiating existing terms.
Program Performance Analytics and Optimization
Unlock the full potential of your credit and payment programs with data-driven insights. We monitor key performance indicators, identify trends and gaps, and deliver actionable recommendations to improve customer adoption, usage, and profitability over time.
Payment Processing Assessment & Strategy
Streamline your payment ecosystem to improve acceptance rates, reduce fees, and enhance the customer experience. We provide end-to-end support—from current state analysis to partner selection and contract negotiations.
LoyX Advisors
Expert advisor in loyalty programs, credit card & payments, and strategic partnerships.
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